How to Build a Basic Sales Funnel for Your Small Business You’ve probably heard the term “sales funnel” before, but what does it actually mean — and how can you build one, even if you’re just getting started as an entrepreneur? A sales funnel is simply the step-by-step journey a potential customer takes — from … Ler mais
Pricing your products or services is one of the most critical — and most misunderstood — aspects of running a small business. Price too high, and you risk scaring customers away. Price too low, and you may not cover your costs or convey the real value of what you offer. A smart pricing strategy doesn’t … Ler mais
Every entrepreneur dreams of success, but the reality is that many small businesses don’t turn a profit right away. If you’ve been working hard, putting in long hours, and investing money — but the numbers still aren’t working out — it’s time to pause, analyze, and adjust. A lack of profit doesn’t always mean failure. … Ler mais
Running your own business offers freedom, flexibility, and the chance to build something you’re passionate about. But entrepreneurship can also blur the line between work and life, leaving many small business owners exhausted, disconnected from their personal lives, and at risk of burnout. If you’ve ever felt like you’re working all the time — or … Ler mais
Running a small business is exciting — but also overwhelming. You wear multiple hats: manager, marketer, accountant, and sometimes even delivery person. With so much to do and so little time, organizing your daily routine is not just helpful — it’s essential for your business’s growth and your mental health. In this guide, you’ll learn … Ler mais
In recent years, women entrepreneurship has seen significant growth across the globe. More women than ever are launching businesses, leading companies, and building innovative solutions in a variety of industries. Yet, despite these achievements, female entrepreneurs still face unique challenges — as well as powerful opportunities. This article explores the current landscape of women entrepreneurship, … Ler mais
You don’t need a big marketing budget to grow your small business. In fact, some of the most effective promotional strategies are completely free — or require very little investment. With the right approach, you can increase visibility, attract customers, and build your brand, even if you’re just starting out with limited resources. In this … Ler mais
Starting and growing a small business is about more than having a great product or service. One of the most underestimated yet powerful tools available to any entrepreneur is networking. Building connections with other professionals, clients, suppliers, and even competitors can dramatically accelerate your business’s growth, expand your opportunities, and provide support when you need … Ler mais
If you live in Brazil and want to start your own small business or begin offering services as a self-employed professional, the MEI (Microempreendedor Individual) system may be the ideal solution for you. It offers a fast, low-cost way to formalize your business, access rights like retirement and health care, and issue official invoices. In … Ler mais
When you start a small business, it’s common to operate informally in the beginning — testing your idea, building a client base, and learning the ropes. But as your business grows, there comes a point where formalizing it becomes essential. The question is: how do you know when that time has arrived? In this article, … Ler mais